Some extracts from a very thin but powerful book. More to come.
Talarico argues for the necessity of poetry as a discourse counter to the commercial one that is overwhelming our society.
Talarico, Ross. Spreading the Word. Durham: Duke University Press, 1995.

[literacy] is a concept Americans have an incredibly difficult time grasping—it’s symptomatic of a cultural disease more than a failure of education! [49]
The truth is that culturally, socially, we no longer provide the prerequisites for language development. Immediate gratification, once a phrase to measure immaturity, is now the norm at the heart of consumerism; it correlates directly with the general shortening of the attention span…. Strikingly absent in our culture is any overt encouragement or any inducement to engage the public in some thought-provoking, self-reflective activity…. How few stimuli, really, to encourage dialogue between family members, friends, or neighbors. [50-51]
Deliteracy indicates a general lack of interest in self-expression through language and indeed a disinterest in forming perspectives. How does it come about? It comes from the successful misuse of language! The culture rewards those who use language to deceive others, and abandons those who use it in attempts to enlighten. [51]
The group of black students were not listening to the story—they either lacked interest or the skills to do so. All they heard were the words of the dialogue that I’d used to expose the racist feelings rampant at that time—‘nigger-lover, black-ass kisser,’ etc. And without a context into which they could put these words, the words became simply code words to alert them to racism; and thus whatever the nature of the story, they could only view both it and the author as racist.
…when it comes to knowing how people react to language, writers may know less than marketing strategists who can put such a listening deficiency to profitable use.
This point, as devastating as it is, is simple: without the ability to perform basic communication skills (reading, writing, and listening), we will be completely vulnerable to anyone with a few marketing skills…. The nonlistener, the nonreader, is a slave to advertising, cheap politicking, and slick pseudoreligious ministration: to sell something—whether a product, a system, or a donation—the object is to make the target feel empty. Well-armed, on the other hand, with self-knowledge, insight, confidence, and self-respect (the by-products of the literary experience), we are less susceptible to the tricks of those who find it profitable to exploit us. [53]
in the world of deliteracy, language is successfully misused—the culture rewards those who use language to deceive others and abandons those who attempt to use language to enlighten.
As a result, we are society cluttered with antiliterature, and language professors, desperate to create their own territory, make the use of language more uninteresting, difficulty, and ambiguous than it was ever meant to be. [55]
Coleridge, in his discourse on poetry and the imagination, described the creative process by comparing it to the movements of a water bug: the quick spurt forward, the collective subconscious transformed into the energetic creative will, and then long periods of reflection as the bug collects its resources from its new and temporary environment.
In America, we are encouraged daily to make the quick spurt—through words, music, and visual stimuli, an intense campaign designed for a 15- to 45-second bombardment of the senses—we are encouraged to engage in our culture’s new interpretation of the ultimate ‘creative act’ in a consumer environment: to purchase! Our periods of reflection too have become what advertisers hope to manufacture: a pining for material goods, a daydream of accumulating those goods that represent a successful existence.
It is, in effect, a new kind of poetry we are experiencing as we come to the close of the twentieth century. It is not a poetry of enlightenment—for it is not insight nor the discovery of inner resources that entices us; it is, rather, a poetry of confirmation. We want to know—ironically now more than ever—who we are and what we require to fulfill ourselves. But the formula has changed. It is an outward, not an inward exploration. And, therefore, we never get beneath the surface. The result is a fascination with appearance rather than self-knowledge.
And yet the lingual strategies we use are quite similar in form and purpose—the abbreviated line, the striking image, the intensified moment, the musical tone that duplicates with proper variation the human utterance. [133-134]
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